Fodder Formed for Everyday
Fodder is an independent lifestyle store bringing together the best handmade wares from UK makers and timeless design classics from sustainable global brands.
Specialising in contemporary ceramics, original prints and homewares, our collection of small-batch, handmade products is designed to be shopped, loved and collected.
More than just a store, Fodder celebrates craft and quality, curating objects that elevate the everyday. Each piece in our collection is both beautiful and functional, made to be lived with, used and appreciated. From hand-thrown ceramics to one-of-a-kind textiles, every item reflects the beauty of functional design and the craft of its making.
At Fodder, we champion craftsmanship, sustainability and enduring design. Every item is selected with intention, celebrating the makers, materials and processes that bring thoughtful homewares to life. We believe in collecting objects that are not only beautiful but also crafted to be used and cherished for years to come.
Expect a carefully curated space filled with tactile, design-led homewares, artistic
fodder for the curious. Fodder is more than just a shop, it’s a place to discover, to collect and to celebrate the practice of everyday life.




Meet our Founder | Luci Noel
My path to founding Fodder (previously Kentish Town Stores) began with a deep appreciation for art—not just the act of making, but its pathway into people’s lives. I studied Fine Art at St Martins and quickly realised that while I wouldn’t be a practising artist, my passion lay in supporting those who were.
My real interests were in how the audience engaged with the work—becoming an extension of its narrative and allowing the work to live on beyond the hand of the artist. I explored this through my own practice but found myself drawn to the production of these spaces, the curation of exhibitions, and the role of connecting artists with audiences. This led me to work within several non-profit arts organisations and eventually to the Affordable Art Fair, where, as Fair Director, I collaborated with artists and galleries to bring contemporary art to new audiences, both in the UK and internationally.
Over the years, my love for craft and design took centre stage - an interest that was, at the time, somewhat at odds with the Fine Art world. I became drawn to the quiet power of handmade objects—the way the right cup or plate can shift an everyday moment into something more intentional, more considered. I believe in the importance of functional craft—objects that are not only beautiful but designed to be used and enjoyed. The warmth of a hand-thrown mug, the weight of a perfectly balanced bowl—these small interactions ground us in the present and connect us to the maker’s skill and creativity.
In 2018, I left the art fair world to create a new kind of space: a modern general store that championed independent makers and fostered a sense of community.
For five years, Kentish Town Stores was a home for coffee, conversation and craft. Now, in Hampstead and rebranded as Fodder, the focus is fully on handmade wares—one-of-a-kind ceramics, textiles, woodwork, glass, fine art prints and timeless pieces from sustainable global brands. Every item is sourced with care, always bought directly from the maker, ensuring they can continue their practice sustainably.

Handmade & Craftsmanship
A celebration of artisanal craft. Every piece is
thoughtfully sourced directly from makers.

Timeless Design
Blending the unique character of handmade objects with the lasting appeal of iconic design. Functional, beautiful and formed for everyday use.

Sustainability
Committed to responsible sourcing and working with makers who are conscious of their production.

Before Fodder Formed
Fodder was formerly Kentish Town Stores. Established in 2019, renewed in 2025.
Fodder began life as Kentish Town Stores, a community-led space—a gathering place for coffee, conversation and craft. Today, in its new home in Hampstead, the store continues that mission with a refined focus: bringing together the best of UK & international makers, celebrating the value of handmade objects in daily life.
Fodder is the trading name of Kentish Town Stores Limited