All the benefits of Merino - moisture-wicking, odour-resistant, temperature-regulating - in a soft and cosy bed sock. A bright lilac.

About the brand

Pairs was founded in Scotland in 2020 by Alice Macfarlane who discovered the need for better socks during a cold walk with her young daughter. Frustrated by socks that couldn’t withstand Highland’s weather, she set out to create her own.

Pairs look beyond ordinary cotton. They source the world’s finest fibres - Alpaca, Mohair, Merino, Bamboo, and Wool - working alongside dedicated makers who share their commitment to sustainability and quality. Crafted from the finest natural materials, Pairs are socks you’ll reach for every single day - and once you wear them, you’ll never want to take them off.

“It’s the small things that can transform an ordinary day — beautiful socks are one of them. My hope is that everyone can experience the simple pleasure of wearing Pairs.”

— Alice, Pairs Founder